Charong, Jeju's Traditional Bamboo Tray
Charong refers to the traditional bamboo trays used in Jeju. Woven from thinly split bamboo into a lidded basket, it was an essential household item used to carry meals and side dishes for farming work, or to share ancestral ritual foods and rice cakes with neighbors. Well-ventilated and lightweight, it was ideal for transporting food without spoiling, serving as a vessel of heartfelt care when sharing meals.
Why It Became Our Brand Name
Chungjunghae, the operator of Charong, is a company specializing in Jeju seafood such as silver hairtail and golden tilefish, as well as black pork. For a long time, the company has developed and used Charong-style bamboo tray packaging for its gift sets. Because the philosophy of selecting and packing only the finest seasonal ingredients mirrors the traditional use of the Charong, the new gift mall was named 'Charong.' Charong operates as a secondary channel, separate from Chungjunghae's existing shopping mall.
What Charong Sells
Charong does not sell everything. We select only a handful of items—silver hairtail and golden tilefish won at the Jeju dawn auction, Jeju black pork belly, collar, and skirt meat, as well as abalone and salted seafood—and process them directly at the origin. Gift sets are packaged in the signature Charong bamboo-tray concept, and orders placed by 9:50 AM for livestock and 11:00 AM for seafood are dispatched the next day.
Charong Information
The website address is charong.co.kr, and it is available in seven languages: Korean, English, Chinese, Japanese, Vietnamese, Thai, and Khmer. The operating company is Chungjunghae, located at 30, Dodubong 2-gil, Jeju-si, Jeju Special Self-Governing Province, and the official grand opening date is October 15, 2026. Customer service and frequently asked questions can be found on the Customer Center page of the website.